In 2010, Panasonic became a partner with Macquarie University to fund environmental research and public education as part of a new Eco programme developed by the university. Part of its commitment to the University’s climate risk research and education over the next three years is the creation of the Panasonic Chair in Environmental Sustainability, headed up by Australian scientist, explorer and conservationist Professor Tim Flannery.
The partnership will see Macquarie University providing global Panasonic executives with briefings on green issues, as Panasonic moves towards becoming the world’s number one environmental technology innovation company.
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In partnership with the Macquarie University, we have recently conducted research into environmental sustainability and consumer behaviour. The gap between consumer attitudes and purchase behaviour of eco-friendly products examines the difference between the green intentions of Australian shoppers and the reality of their purchasing decisions.
Two thousand Australian consumers completed an online survey for one of four product categories; televisions, digital cameras, air conditioners and washing machines, in an exploration of pro-environmental purchase behaviour. The aim was to understand what drives consumers towards a more environmentally responsible purchase and why purchase behaviour does not appear to match the level of concern that consumers show towards the environment.
Download The gap between consumer attitudes and purchase behaviour of eco-friendly products Executive Summary
See the exclusive Q&A with Steve Rust (Panasonic Australia Managing Director), and Tim Flannery (Panasonic Chair in Environmental Sustainability)
In this video Steve Rust (Panasonic Australia Managing Director) explains the key findings of the study