Built-in Genius

Panasonic has changed a lot since our humble beginnings in 1918 but one thing has stayed the same; when Konosuke Matsushita first began producing a revolutionary light bulb in a two-room house, he had a humble desire to create things of value. Panasonic continues to honour our founder with the pursuit of better product design, in which sensitivity to human needs is combined with advanced technologies. Because of this, our products are not just for the privileged few. When we incorporate new technology, we are focussed on how this will meet consumer needs and make their lives better. You don’t need to be a tech-whiz to enjoy our products because we engineer Built-In Genius into everything we do.